Why you should make employees the center of your company’s communication strategy

Many business leaders have been taught that CEOs and executives should be the ‘voice’ of a brand, while professional models should be the ‘face’ via commercials and ads. This all comes from a very traditional and hierarchical system of doing business, dating back to a period when social mediawasn’t an option for brands to communicate with their consumers. But today, according to a recent Gallup study, we live in an age where 4 of 5 smartphone users check their devices within 15 minutes of waking up and 53% of people would rather give up their sense of smell before their access to social media. That point, coupled with the fact that regular employees are seen as more credible than the CEO of a brand (52% over 49%)*, means that now, more than ever, brands should be engaging their employees, making them the faces and voices projected to the public.

Reebok’s employees are dedicated to tough fitness, so why not make them models for the Reebok brand?

But it’s not as easy as coercing your employees to ‘fake’ it. Fabricated messages written by PR teams and fed through the mouths of regular people won’t work. Read More


Every beginner feels daunted by the prospect of running long distances at the beginning. You want to get started, but you’re not sure how to really motivate yourself? Don’t worry, because now you have a goal: run 5k. No need to panic – it’s the ideal place to start and you will make it much sooner than you think. Or have you been running for a while, but without much structure or a fixed goal? Then it’s time for a challenge you can focus on. Try taking on a 5k race with the purpose of finishing in a respectable time. It doesn’t have to be a marathon to really challenge you. If you want to stay motivated in the long run, you need to start setting yourself goals you can work towards and actually reach. So let us set your first one for you. Whatever your level, find out how to truly master the 5k here. Read More


AUGUST 18, 2016

This is a three-move workout that will sculpt your biceps and triceps while also working other major muscle groups. Get ready for tons of compliments next time you don a strapless dress!

Given that August is prime wedding and end-of-summer party season, we’re betting you’ll be donning your fair share of sleeveless dresses during the final weeks of serious heat. Arguably one of the best accessories to pair with whatever outfit you choose: A toned, strong pair of arms. That’s right, no designer bag, Rent the Runway ensemble, or Bauble Bar necklace can invoke the same compliments earned by a gym-sculpted upper half. Read More

The 12 Habits of Highly Motivated Runners

Follow these everyday tips for a fitter, healthier, and happier new you.

MONDAY, AUGUST 8, 2016, 4:47 PM

Follow these everyday tips for a fitter, healthier, and happier new you.

MONDAY, AUGUST 8, 2016, 4:47 PM
woman running with friends


Runners dream big. Tackling a new distance, posting a personal best,losing 20 pounds—we embrace grand challenges. But what happens after that goal is (hopefully) met? You risk stalling—unless you’ve changed your routines to those of a stronger, healthier runner. “Runners who are consistent with good habits have the most success,” says Tom Holland, an exercise physiologist, sports nutritionist, coach, and author of The Marathon Method. Read More